CAMPAIGN TO RAISE FUNDS FOR VICTIMS OF EARTHQUAKE
Proceeds to Benefit Clinton Bush Haiti Fund
January 25, 2010—In response to the devastating January 12 earthquake in Haiti, the fashion industry has pulled together to organize a nation-wide effort to raise monies for the victims of the natural disaster. A $25 “Fashion for Haiti” T-shirt will go on sale February 12 at retailers across the country with proceeds benefitting the Clinton Bush Haiti Fund, which is raising funds for immediate, high-impact relief and long-term recovery efforts to help those who are most in need of assistance.
“The tragedy in Haiti has affected everyone and most of us individually have given money for relief,” said Diane von Furstenberg, President of the Council of Fashion Designers of America. “However, I think it is now important to send a message and create a channel for funding from fashion as an industry.”
“The total devastation of Haiti is unimaginable. I am always amazed by the strength, talent and compassion of our industry and now more than ever it is essential we come together and help make a difference,” said Ralph Lauren.
“The devastation in Haiti has touched us all deeply,” said Tory Burch. “Now more than ever is the time to ban together and help them get back on the road to recovery.”
“As we watch the story unfold in Haiti, it is our obligation to act,” said Andrew Rosen, President & CEO of Theory. “We must move quickly to raise the much needed money and support for the relief efforts that are beginning now, and that will be required in the months and years to come.”
The initiative will move forward with the support of the fashion industry, including the entire CFDA membership, and carries the endorsement of fashion leaders Tory Burch, Kevin Carrigan, Francisco Costa, Oscar de la Renta, Tommy Hilfiger, Donna Karan, Ralph Lauren, Andrew Rosen, Diane von Furstenberg, Vera Wang, Anna Wintour, Italo Zucchelli, among many others.
The “Fashion for Haiti” T-shirt logo was designed by Peter Arnell, who in 2001 created the now iconic mended heart logo for the “Fashion for America” fundraiser, organized by the CFDA and Vogue magazine, which raised $2 million after 9/11 for the Twin Towers Fund.
The black and lime green logo features the tagline “Hope Help Heal Haiti” underneath a block design of “To Haiti With Love,” with a map of the nation standing in for the word “Haiti.” The sleeve will be marked with the “Fashion for Haiti” slogan and the inside collar will have “CFDA” printed on it.
Coordinated by the CFDA, the short sleeve T-shirt will be manufactured by Theory under the “Fashion for Haiti” label. It will be available in women’s and men’s styles at retailers nationwide as well as online at www.cfda.com.
Information on how to order T-shirts can be placed by contacting fashionforhaiti@cfda.com.
