Check out this cool new conceptual–meaning not really super functional, since it only shows the hour–VUE watch, designed for fashion’s Issey Miyake by Yves Behar’s fuseproject design studio.

Clean lines and numbers that blur as it goes from one hour to the next, it serves to remind us that time is an artificial construct (which is what I suggest telling your boss when you breeze in 20 minutes late).

For a video demonstration, see below:

[via fuseproject]