After hearing about the Sonia Rykiel pour H&M line of knitwear, lingerie and accessories, we picked ourselves off the floor and proceeded to use our investigative journalism skills to find out what we could about this collision of high-end French fashion and mass retailer. Sonia Rykiel is gracing the masses with her romantic French sensibility by creating a line that channels vintage in a modern way.  After taking a look at the sneak peek photos, we have to say, this is indeed a marriage made in (lingerie) heaven.

Sonia Rykiel Pour H&M

We ABSOLUTELY ADORE the pale pink color, high-waisted briefs, boning (hehe) and (of course) the garters. Our favorite is the one at the far right. Below, we see nothing wrong with rosettes on the arse and velvet pajama pants. We can imagine any of these would heat up cold winter nights.

Sonia Rykiel Pour H&M

H&M creative advisor Margareta van den Bosch in a statement, ”This is a totally modern, new kind of lingerie look, and when we started to work together with Rykiel on it, we just couldn’t stop.” Can’t stop, won’t stop!

It seems somewhat reminicient of Catherine Deveuve’s “wardrobe” in Belle de Jour:

Catherine Deneuve

The seductive lingerie line will hit 1,500 select H&M shops and Rykiel’s own high-end boutiques on December 5th, and we highly suggest taking the morning off, or else someone else will get your bored-housewife-who-prostitutes-herself-in-the-afternoon lingerie.